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The brand is a management tool. When the competition is fierce, the brand separates the winners from the losers.
Knowledge

The importance of brand management

What is a strong brand?
What are the benefits of a strong brand?
How is a strong brand created?

The role of the brand management department

The relationship between the brand strategy and mid to long-term management planning
Development of the brand strategy into business strategies
Development of the brand strategy into functional strategies
Putting the brand at the center strengthens organizational links
Knowledge
The importance of brand management

The role of the brand management department

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