Decemberr 3, 2009
	Lecture by Akitoshi Shuto, CEO and President of HakuhodoBC, on “Philosophies of Made-in-Japan Brands”, at the regular lecture presentation, Sekigaku Gojukkou, hosted by Keio Marunouchi City Campus.

	November 19, 2009
	Lecture by Akitoshi Shuto, CEO and President of HakuhodoBC, on “Profession that Builds Brands” at the School of Commerce, Waseda University, Tokyo Japan.

	November 16, 2009
	HakuhodoBC participated in ARAFO (Around 40) Generation Study Group for the publication of “ARAFO: Lifestyle and Consumption of Today's Women” (PHP Publishing)

	November 1, 2009
	Interview article of Shigeru Kamisako, Executive Director of HakuhodoBC, “PR department’s role: Make it a point to achieve total optimization of company brand and novelty”, published in Kohokaigi (Issue No.10).

	July 20, 2009
	Interview article of Akitoshi Shuto, CEO and President of HakuhodoBC, “Change Name and Survive: Cost-Effectiveness of Changing a School Name”, published in AERA (Issue No.32).

	July 14, 2009
	Akitoshi Shuto, CEO and President of HakuhodoBC, moderated a talk show, “President of Restaurant Hiramatsu’s ‘Authentic’ Brand-Building”, as a part of Unwavering Management Series hosted by academyhills.

	October 22, 2007
	HakuhodoBC featured in a special article, with the theme, “Revival of old-time brand-names - Create new growth by rebuilding a branding strategy” in the December, 2007 edition of Forbes Japan (pub: Gyosei).

	October 22, 2007
	HakuhodoBC featured in a special article, with the theme, “Revival of old-time brand-names - Create new growth by rebuilding a branding strategy” in the December, 2007 edition of Forbes Japan (pub: Gyosei).

	May 17, 2007
	EMM-J consulting service details introduced in the Nikkei Business Daily.

	May 17, 2007
	Hakuhodo launches a profit-generating, special consulting-service package, EMM-J, aimed at boosting branding strategy effectiveness. HakuhodoBC also announces its adoption of EMM-J as part of an increasing range of consulting services offered by the company.

	February 04, 2007
	Partial results of “A survey on people’s attitudes towards emotional values and price premiums” featured in the Nikkei Shimbun.

	January 26, 2007
	HakuhodoBC featured as a co-author of “A proposal for transforming the consumer products industry (daily goods) to a higher value-added industry” and “A survey on people’s attitudes towards emotional values and price premiums” published by the Ministry of Economy, Trade and Industry (Consumer Goods Office, Manufacturing Industries Bureau).

	September 27, 2006
	Hakuhodo and IMJ to Establish Hakuhodo NetPrism Inc.

	January 16, 2006
	Dialogue between Toshiyuki Kon, Head of Marketing of Oji Nepia Co., Ltd., and Akitoshi Shuto, President and CEO of HakuhodoBC, on the topic of “Excitement is the Motivation for Promotion” published in the opening dialogue of the PromotionPartner.jp website.

	January 13, 2006
	Special dialogue between Hiroyuki Nakamura, Executive Director of Hitachi Systems & Services, Ltd., and Akitoshi Shuto, President and CEO of HakuhodoBC, on the topic of “Creation of the Company’s Vision and Reform of Employee Awareness Makes the Brand” published in the first edition of Prowise (pub. Hitachi Systems & Services).

	December 27, 2005
	Article on HakuhodoBC’s special symposium “Putting Internal Branding into Practice: Spreading the Brand Among the Employees Will Improve the Brand and Increase the Company’s Value” published in the Winter 2005 edition of Nikkei Branding: Supplement to Nikkei Advertising Note (pub. Nihon Keizai Shimbun).

	December 2, 2005
	HakuhodoBC is certified as meeting the standards of Information Security BS7799 and the Information Security Management System (ISMS) Conformity Assessment Scheme.

	September 1, 2005
	The presentation "Integrating Corporate Branding and Customer Marketing" is mentioned in the report on the symposium Facts About Brand Strategies and Ways of Looking at Them published in the Bulletin of the Nikkei Advertising Research Institute, vol. 223.

	August 4, 2005
	HakuhodoBC President and CEO Akitoshi Shuto gives a presentation on “Integrating Corporate Branding and Customer Marketing” at the Nikkei Advertising Research Institute’s symposium entitled “2005 Advertising Research Brand Symposium Part 2: Facts About Brand Strategies and Ways of Looking at Them.”

	July 1, 2005
	"Beyond Corporate Brand - Part2" published in July 2005 edition of Nikkei Advertising Notebook (pub Nikkei Shimbun).

	June 16, 2005
	Lecture by Akitoshi Shuto, CEO and President of HakuhodoBC, on "New Senarios for B-to-B Branding" as chairman at the Business Forum's Strategic Brand Management 2005 Seminar.

	June 1, 2005
	"Beyond Corporate Brand - Part1 " published in June 2005 edition of Nikkei Advertising Notebook (pub Nikkei Shimbun).

	April 25, 2005
	Homepage updated

	April 13, 2005
	Workshop held with Dr. Jean-Noel Kapferer, a worldwide authority on branding theory.

	February 15, 2005
	HakuhodoBC featured in an article about use of techniques for using IT in brand strategies in March, 2005 edition of Monthly Solution IT (pub: RIC Telecom).

	January 24, 2005
	Fourth and final article in the series "The Method for Putting Brand Marketing Into Practice" published in winter, 2004 edition of Think! (no. 12, pub: Toyo Keizai).