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Nov 16, 2009 |
HakuhodoBC participated in ARAFO (Around 40) Generation Study Group for the publication of “ARAFO: Lifestyle and Consumption of Today's Women” (PHP Publishing) |
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Nov 1, 2009 |
Interview article of Shigeru Kamisako, Executive Director of HakuhodoBC, “PR department’s role: Make it a point to achieve total optimization of company brand and novelty”, published in Kohokaigi (Issue No.10). |
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Jul 20, 2009 |
Interview article of Akitoshi Shuto, CEO and President of HakuhodoBC, “Change Name and Survive: Cost-Effectiveness of Changing a School Name”, published in AERA (Issue No.32). |
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Jul 1, 2009 |
Kazuya Kusumoto, Senior Manager of HakuhodoBC, contributed an article, “How to Promote Inner Branding”, to Business Risk Management (July 2009) published by Business Risk Management Laboratory, Inc. |
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May 22, 2009 |
Interview article about Akitoshi Shuto, CEO and President of HakuhodoBC, Author Interview: “Unwavering Management: Interviews with 8 top executives who succeeded in brand building”, published in BOSS (July 2009).
The publication was also introduced in FujiSankei Business i (Mar 16), The Yomiuri Shimbun (Mar 30), Senden Kaigi (Apr 1 issue), Kigyo to Kokoku (Apr issue), TOPPOINT (May issue), Nikkei Business Associé (May 5 issue), Nikkei MJ (May 5), and Nikkei Business (May 18 issue). |
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Apr 20, 2009 |
Brand Management Method [New Edition] and Brand Marketing Method [New Edition] published. |
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Apr 16, 2009 |
Launched a new specialized program in Brand Strategy Management at the Graduate School of International Management, Aoyama Gakuin University, Tokyo, Japan. (Akitoshi Shuto, CEO and President of HakuhodoBC) |
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Mar 30, 2009 |
Kayoko Honjo, Consultant of HakuhodoBC, contributed an article, “Breakthrough in Yokogawa Electric’s IA (Control) Business: Challenge to B2B Branding”, to Japan Marketing Journal (No.112 issue) published by Japan Marketing Association. |
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Feb 26, 2009 |
Unwavering Management published. |
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Feb 21, 2009 |
Interview article of Akitoshi Shuto, CEO and President of HakuhodoBC, “Marketing Departments are in Need of Legal Consultations”, featured in Business Law Journal (Issue No.13) published by LexisNexis Japan. |
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Jan 10, 2009 |
Interview article of Shigeru Kamisako, Executive Director of HakuhodoBC, “Brand is a Management Tool for Successful Business Journeys”, featured in Hanei eno Idea (Issue No.50) published by Life Style Industry News. |
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